Career Tips

W&W Talk Rave Culture, New Music, Production and Career Tips [Interview]

Music is continuously evolving, whether or not it’s rock, rap, dance, genres are constantly biking through artists; time stops for nobody. To obtain longevity as a musician is an extraordinary accomplishment, especially in dance tune, in which the marketing cycle could be single driven, and tastes and developments are continuously converting — one of the acts that have accomplished this repute needs to be W&W. Hailing from the EDM hotbed this is the Netherlands, W&W has controlled to stand out from the gang over the higher a part of this decade.
Ward van der Horst and Willem van Hanegem were some of the early pioneers of the EDM movement that rode into the US around 2013. They produced large tracks like “Bigfoot,” “The Code” with Ummet Ozcan, “Don’t Stop the Madness” with Hardwell, “Rocket” with Blasterjaxx, and possibly their most iconic song, “Rave After Rave.” Through their production prowess and regular travelling time table, it’s easy sufficient to catch a W&W set, whether or not or not it’s at EDC, Ultra or Tomorrowland.

Ward and Willem these days rebranded their label and aesthetic as Rave Culture with the accompanying identify track and a slew of recent releases that have seen them dabble in psy-trance and hardcore, as well as collaborate with some of the biggest names inside the industry, and their close buddies, Armin van Buuren and Dimitri Vegas & Like Mike. We got the danger to sit down down and talk with Ward and Willem earlier than their set at EDC Las Vegas a couple of weeks ago. I talked to them approximately Rave Culture and the evolution of their sound, and that they have been surprisingly enthusiastic sharing their mind with us. Here’s our special interview with W&W:
Tell me approximately the rebrand, inform me approximately Rave Culture, what were the origins?
Willem: “A lot of factors absolutely, we used to have Mainstage Music and the music that we signed become pigeon-holed as that sort of sound. With Rave Culture, Rave is some thing bigger than only EDM or trance.”
Ward: “We have a few surely cool techy-stuff coming up.”
Willem: “But, like additionally, a whole lot of human beings want us to host the second degree, you may have a Mainstage second degree. We simply have like a network following, like a culture, because of them, we desired to rebrand, to suit higher. Like an ode to them.”
Ward: “They already created this Mainstage circle of relatives.”
Willem: “We didn’t even recognize approximately them, they confirmed us this kind of companies, with all the songs that we’re not liberating.”
Ward: “A large WhatsApp institution, it’s additionally natural 100% natural.”
Willem: “That stimulated us also to do that, the whole pass.”
That leaves you guys open to pursue new sounds; you’re no longer pigeon holed into one style. Tell me about the stuff you men were experimenting with, I know there’s been a whole lot of psy-trance?
Willem: “The last yr we did a psy-trance collaboration with Vini Vici, we did one with Maurice West, which is likewise extra pay-ish, futuristic. Because with Vini Vici we did more tribal, that sort of sound, the sci-fi one is with Maurice West, to balance it out. And these days we’ve been coming back to the one’s old Eurodance days, like when we have been young, like ‘God is a Girl’”
Ward: “Very uptempo.”

Willem: “Nostalgic, right here they call it techno, however for us, it’s called ‘German hands-up.’ Because while we had been young, those songs have been played within the membership. To be sincere, the humorous issue about ‘God is a Girl’ is I honestly wanted to have that song after I become like eleven. But it becomes usually performed in the club, and you didn’t have Shazam again then. The DJs were dicks returned then, I came as much as them, are you able to inform me which song, nope, they just not noted me. We’ve been doing a whole lot of hardstyle as well, last 12 months the one with Darren Styles, they call it UK hardcore, it has the electricity of hardstyle, but like a softer kick.”
Ward: “Yeah, it’s greater satisfied.”
Willem: “So, every 12 months we attempt to dive into some of the patterns we love which can be new, and of course, we do the important active stage big room and trance, that’s what we constantly do. We always try and exchange it up; we don’t need to play the identical set every year.”
Ward: “We usually want with the intention to perform a little bit extra trancey stuff, in case you only work at the equal sort of stuff the complete time, it gets uninteresting, so it’s great to switch round between all the special initiatives.”
Willem: “We love to produce, we are able to’t simply do one sound.”
Ward: “After two days of manufacturing large room or something you call it, it’s like oh shall we do a little trance again, and after a week of trance, like, permit get this done.”
Tell me the way you men have to give you your schedule of collabs; there’s been stuff with Armin van Buuren, a new tune with Blasterjaxx, how have you ever men been lining that stuff up.

Willem: “The Blasterjaxx one, they simply sent to a demo to us, and we have been like, this is sick, permit’s work on this. And the Armin one, we despatched a demo to Armin for Ultra, and he changed into like I already finished my set. However, I love this so much.”
Ward: “He changed into stressing out, due to the fact he turned into like I have no room in my set for this, I ought to cut some thing out. I sincerely experience sorry for the song that couldn’t make it; a few guys changed into surely excited, he’s going to play my song.”
Willem: “But, yeah, we’re all pals, and we proportion a variety of demos, if we feel like this has some Armin vibes we’ll send it to Armin, Blasterjaxx will do it with us.”
Ward: “The one we did with Dimi & Mike, there was a tiny setup.”
Willem: “Yeah, Armin and Dimi started, looped us in after which all of us worked collectively on it.”
Ward: “It’s all a totally small community.”
Willem: “It’s not like we plan, permit’s do a tune together, some thing starts offevolved, and we simply share it around.”
We’re right here at EDC Las Vegas, what does it suggest to be playing here at the most reliable North American dance tune festival? How does it feel to be on that maximum level?
Ward “Great”
Willem “Amazing, EDC turned into continually one of the festivals we desired to play while we started. There’s always a few gala’s we need to play every 12 months, this and Tomorrow Land, the one’s fairs we need to play for the experience.
Ward “A festival like that is certainly challenging to find everywhere else inside the international, it’s just specific in such a lot of factors, the place, the manufacturing. When you walk around here, it seems like you’re in a distinctive global. It makes it very special.
Going lower back to the track, it’s very cyclical; there’s always traits. What’s the assignment for you men as artists, how do you satisfy yourselves and the lovers?
Willem: “The manner we look at trends, when any person comes up with something new, we’re usually very excited, even if it’s not our kind of style, it’s the manufacturing. So, we inspect that artist’s style, and we’ll re-create elements of it, but we’re no longer going to make that sound because a man came up with that sound, it’s his sound. So it’s like k, we adore this detail, what if we take hold of that detail and sequence the melody and positioned that into something we do. And that’s how we give you new sounds and try to innovate. We don’t want to copy.”
Ward: “Then you’re additionally as a minimum one step at the back of because someone did it earlier than, and you may by no means make something unique.”
Willem: “We see lots of men like that is warm proper now, so I’m going to make that, but that doesn’t work. Use your very own identity.”
Ward: “Yeah, have your style after which implement a lot from others.”
Willem: “Yeah, and some traits it’s like that is cool. However, it’s now not for us.”
Ward: “We skip on it.”
Willem: “Whatever is new, we continually observe the whole lot that comes out and examine it. From a production factor of view and also from a DJ factor of view. Would we love to play something like that or no? That’s how we normally take a look at the tune.”
Also, from a manufacturing standpoint, have you ever placed out music and been like, oh no, that wasn’t superb, we may want to have achieved higher?
Willem: “A lot, quite a few times, half of-our discography I don’t need to pay attention to.”
Ward: “Sometimes we’re very enthusiastic about something, and then six months later, you pay attention back to it, and we’re like what had been we thinking.”
Willem: “It takes place; it’s a part of the whole lot.”
Ward: “But, then there’s additional stuff we’ve put out within the past that we’ve been unsure approximately, and now I pay attention to it, and it’s like, oh, that changed into definitely fine.”
Willem: “We don’t always look at the success of a track, now and then we put something out, and it does nothing in any respect, and we’re like, hello, that was genuinely now not that bad.”
Any phrases or messages for the fanatics?
Willem: “Thanks for always supporting us, even proper now, our form of sound isn’t always the biggest in the US, however every unmarried time we come right here, there’s such a lot of lovers coming out.”
Ward: “Yeah, we played some suggests the beyond few months, and every time it’s constantly honestly top shows out here.”
Willem: “We’re extremely good happy to be back, particularly at EDC!”
Check out W&W’s ultra-modern single with Blasterjaxx “Let the Music Take Control” out now on Rave Culture.

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